VINHO EM LATA É O FAVORITO DOS JOVENS

VINHO EM LATA TEM SIDO A PREFERÊNCIA DA MAIORIA DOS JOVENS PELO MUNDO

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OS VINHOS EM LATA SÃO MAIS PRÁTICOS E, GERALMENTE, COM EMBALAGENS MAIS MODERNAS, E TÊM CONQUISTADO O GOSTO DE JOVENS E MILLENNIALS PELO MUNDO

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POR AQUI O VINHO AINDA ESTÁ GERANDO SEU PÚBLICO, MAS EM PASSOS AINDA LENTOS…

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SEGUNDO UM ESTUDO PUBLICADO RECENTEMENTE PELA NIELSEN, MUITOS BRASILEIROS DIZEM TER CURIOSIDADE E ESTÃO DISPOSTOS A PROVAR A BEBIDA.

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MAS, TALVEZ, O PREÇO AINDA SEJA UM ENTRAVE MUITO GRANDE PARA TIRAR O JOVEM DE OUTRAS OPÇÕES DE BEBIDAS ALCOÓLICAS

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VISANDO QUE UMA LATA DE VINHO (COM CERCA DE 270ML) TEM CUSTADO UMA MÉDIA DE R$15.

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COM ESSE VALOR, POR EXEMPLO, O JOVEM CONSEGUE TOMAR NO MÍNIMO 3 LATAS DE 350ML DE CERVEJA.

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NA TERRA DOS NOSSOS HERMANOS CHILENOS, 74% DOS CONSUMIDORES DE BEBIDAS ALCÓOLICAS JÁ OPTAM POR VINHOS EM LATA!

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ENTRE OS BRITÂNICOS, DE 18 A 44 ANOS, 52% DIZEM BEBER VINHO ENLATADO COM FREQUÊNCIA.

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NOS EUA, 68% DOS CONSUMIDORES, ENTRE 18 E 24 ANOS, DISSERAM JÁ BEBER O VINHO EM LATA OU PLANEJAR TOMAR NOS PRÓXIMOS 12 MESES.

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NA EUROPA O VINHO EM LATA TEM GANHADO UM ESPAÇO IMPRESSIONANTE TAMBÉM.

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COM ISSO, GRANDES VINÍCOLAS COMEÇARAM A LANÇAR SUA VERSÃO DE VINHO – OU ATÉ DRINKS COM VINHOS – NA VERSÃO LATA

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E AÍ, VOCÊ JÁ PROVOU? O QUE ACHA DA PROPOSTA?

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